The clock is running at The Pet Innovation Lab. Brother Wolf Animal Rescue explores how local businesses could help foster adoptable cats, while HABRI’s team looks for a personal way to share research on pets and mental health. Pet Advocacy Network tackles safer ways to find a pet, The Pet Care Trust works to reach more people with its classroom programs, and Project K-9 Hero searches for the right story to tell about retired working dogs. Each team has a $10,000 campaign budget and only a few hours to shape an idea into a pitch.