The Pet Machine explores Global Pet Expo, where pet brands, buyers, creators and industry leaders come together to discover what’s next. Visit the new product showcase and Startup Pavilion, explore the growing focus on cats, and meet the people bringing new ideas to market. From the Petfluence Studio to the aquatics and exotics lounge, this event recap captures the products, partnerships and conversations shaping the industry—and the shared goal of improving life for pets and their people.