At The Pet Summit during Global Pet Expo, five nonprofit organizations present the challenges they want pet industry marketers to solve. Their missions range from supporting retired working dogs and helping animals after a devastating flood to promoting classroom pets, protecting prospective pet ...

The clock is running at The Pet Innovation Lab. Brother Wolf Animal Rescue explores how local businesses could help foster adoptable cats, while HABRI’s team looks for a personal way to share research on pets and mental health. Pet Advocacy Network tackles safer ways to find a pet, The Pet Care T...

The presentations begin at The Pet Innovation Lab. HABRI’s team pairs a personal story about companionship with research on pets and mental health. The Pet Care Trust team makes the case for bringing classroom pets to more students, while Pet Advocacy Network proposes a campaign to help prospecti...

The final two teams step up to pitch. Brother Wolf Animal Rescue presents the Shop Cat Project, a plan to place adoptable cats in Asheville businesses while its shelter rebuilds. Project K-9 Hero introduces viewers to retired working dog Bear and proposes a storytelling campaign to grow support f...

Five teams arrived at The Pet Innovation Lab with one day to create campaigns for five pet-focused nonprofits. Now, at The Pet Summit’s after-hours celebration, the judges reveal which organization will receive $10,000 to help put its campaign into action. The winning team reflects on the collabo...