The presentations begin at The Pet Innovation Lab. HABRI’s team pairs a personal story about companionship with research on pets and mental health. The Pet Care Trust team makes the case for bringing classroom pets to more students, while Pet Advocacy Network proposes a campaign to help prospective pet owners recognize online puppy scams. Each team must explain how its idea could reach the right people—and answer the judges’ questions—with $10,000 at stake.
Up Next in The Pet Innovation Lab
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The Pitch: Part Two
The final two teams step up to pitch. Brother Wolf Animal Rescue presents the Shop Cat Project, a plan to place adoptable cats in Asheville businesses while its shelter rebuilds. Project K-9 Hero introduces viewers to retired working dog Bear and proposes a storytelling campaign to grow support f...
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The Decision
Five teams arrived at The Pet Innovation Lab with one day to create campaigns for five pet-focused nonprofits. Now, at The Pet Summit’s after-hours celebration, the judges reveal which organization will receive $10,000 to help put its campaign into action. The winning team reflects on the collabo...
